Radials (2024-2026)

In 2023, I spearheaded the introduction of 'Radials' into GARP's product marketing strategy. Recognizing the need to revitalize the company's visual identity while enhancing product differentiation, this initiative aimed to redefine our brand's aesthetic impact.

Radials Branding Presentation

This presentation explores the strategic thinking behind the brand refresh with 'Radials.'

Party Patterns

Each product received its own radial shape, color, and line as a repeatable pattern that looked so fun, I had to call it the “Party Pattern”.

Video intros

Animations at the start of RAI and SCR videos.

QUOTE TILES

Product branded social media tiles.

Radial + Line Patterns

Overlaying the radial patterns over the line patterns allowed for striking visuals against black or white.

2025 Radials Update Presentation

This presentation explores the strategic thinking behind the 2025 brand evolution, adding dimensional radials and colorful, textured backgrounds.

2026 FRM Textbooks
For 2026, I envisioned fully realized, grain-textured, 3D radials using Adobe Project Neo, with a color accent in the corner to guide users through the series. Part I uses bright tones and horizontal motion as radials ride the tube; Part II shifts to darker tones and vertical ascent as radials glide upward.