A chronological look at the Radials Branding

In 2023, I led the introduction of Radials into GARP’s product marketing strategy—a visual system designed to revitalize the company’s identity and strengthen product differentiation via shape and color. This page presents a range of design system use cases and outlines the progression of the visual style across three distinct yearly versions: 2024, 2025, and 2026.

2024: RADIALS + BLACK

This presentation highlights the strategic thinking behind the Radials brand refresh.

Problem: Visual similarity across products led some users to register for the wrong product.
Solution: Radials created distinct identities through shape, reducing confusion.

Party Patterns

Each product received a unique radial pattern, dubbed the “Party Pattern.” Applied across study materials and social media templates, it made each product instantly recognizable.

✨ GARP’s study materials are downloaded by thousands of candidates preparing for their certification exams each year.

Video intros

Animations created for the start of RAI and SCR videos on GARP’s eLearning platform to enhance engagement and brand consistency.

QUOTE TILES

Branded social tiles using black and product colors for clear product differentiation.

2025 EVOLUTION: COLOR AND TEXTURE

This presentation explores the strategic thinking behind the 2025 brand evolution, adding dimensional radials and colorful, grain textured backgrounds.

2025 website tour highlighting the radial imagery and custom assets created for the site.

2026 EVOLUTION: 3D

For 2026, I envisioned fully realized 3D, grain-textured Radials using Adobe Project Neo.

FRM Textbooks

Part I features bright tones and horizontal motion as radials move along the tube, while Part II shifts to darker tones with vertical ascent, creating a dynamic, immersive experience across the printed book series. In addition to the vertical/horizontal differences, a book-specific color accent guided users through the series.