RISK AND AI LAUNCH
To generate excitement ahead of the official launch, I created an AI-assisted image showing the RAI logo in various art styles which was shared on GARP’s official LinkedIn channel. This post garnered the highest engagement and shares of any company content for the entire year.
SIDELINES
An ad for the “Make Your Move” campaign.
MAKE YOUR MOVE
FRM logo tag used at the end of a series.
SCR Carousels
Two carousels for the SCR Certificate, each presenting the same content in distinct styles. One carousel adopts a playful approach, incorporating my original illustrations to add a human touch. The other leverages SCR branding elements, such as wave patterns, colors, and simple illustrations. Initially designed to target different audiences (LinkedIn vs. Instagram), both carousels were eventually utilized across both platforms.
3D COLLAGE
Reimagined GARP SCR isometric illustration in 3D with Adobe Project Neo for social media.
Risk Snapshots
A series of LinkedIn posts designed to bring clarity to heavy financial data. This carousel highlights the use of a standardized layout system to house diverse, complex charts. The fixed branding elements provide a consistent user experience, ensuring the GARP identity remains front-and-center even when the data evolves.
LUNAR NEW YEAR
For Lunar New Year, I had the opportunity to transform the GARP Hurricane into a Chinese Dragon and shared on LinkedIn and WeChat, where it performed very well overseas. This project was particularly enjoyable and creatively fulfilling.
REDI-DATA
Banner ads promoting Redi-Data’s services and partnerships: Redi-Business, American Dental Association, and Redi-Consumer Cell Phone Lists.